Catherine
N. Phiri serves as Managing Director for Media 365, a cause-related
communications company based in Lusaka, Zambia.
Ms Phiri has been in this position since May 2011, though is one of the
founding directors of Media 365. Cathy
is the Executive Producer of Zambia’s most popular drama series Love Games
Through
Media 65, Cathy has:
·
Produced
award-winning campaigns such as the Zambia initiative of the OneLove regional
campaign, called OneLove Kwasila,
·
The Zambia
adaptation of the UNICEF and Johns Hopkins University/CCP Brothers for Life
campaign
·
The African Peer
Review Mechanism campaign on governance
·
Developed the
strategy for the Electoral Commission of Zambia’s awareness campaign for the
2011 elections.
Prior
to her relocation to Zambia, Ms Phiri was Vice-President of Social
Responsibility for MTV Networks International reporting to MTVNI Social
Responsibility Senior Vice President, Ms Phiri managed MTV’s multi-million
dollar sexual health projects internationally through MTVNl’s multimedia global
HIV and AIDS initiative Staying Alive.
Before
working for MTV Networks, Ms Phiri served as the editor for AIDSChannel.org
where she was responsible for the management and development of the global HIV
and AIDS web portal of OneWorld International.
Furthermore, she was accountable for managing partnerships with donors
and other partners collaborating on the web portal.
Additionally,
Ms Phiri was the co-founder of Youth Media which is a non-profit multimedia
institution, specialising in Behaviour Change Communication, disseminating information
about sexuality and HIV and AIDS to young people in Zambia.
Ms
Phiri also served as the Executive Editor of Trendsetters, an award winning
sexual reproductive health newspaper in Zambia, run and owned by Youth
Media.
A
native of Zambia, Ms Phiri
received her Postgraduate Diploma in Journalism from the London School of
Journalism and is currently pursuing her MBA (Marketing Strategies) from the
London Metropolitan University. In 2009, Ms Phiri was awarded John Hopkin’s
University/Center for Communication Programs, Gold Medallion for Excellence in
Health Communication.